What is churn actually costing you?
Put in your numbers — customers, average ARR, churn rate — and see what churn costs you a year, what a reduction would be worth, and how that compares to Velsano’s flat price. Transparent math, your assumptions.
This is a modeling tool. Every output is computed from the assumptions you enter — it is an estimate for planning, not a promise of results.
How the math works
- ARR lost to churn per year = customers × average ARR per customer × annual gross churn rate.
- Recoverable ARR = ARR lost to churn × the churn-reduction assumption you choose (be conservative).
- Velsano cost = the published flat plan price your account count needs (Starter $299/mo up to 500 accounts, Growth $799/mo up to 5,000, Enterprise custom).
- Return multiple = recoverable ARR ÷ annual Velsano cost, and payback = how fast modeled savings cover the subscription.
Frequently asked questions
- How is the cost of churn calculated?
- Annual ARR lost to churn = customers × average ARR per customer × annual gross churn rate. The "recoverable ARR" figure applies the churn-reduction assumption you choose to that lost ARR. All inputs are yours, and the math is shown on the page.
- What churn-reduction assumption should I use?
- Be conservative. The calculator defaults to a modest relative reduction and lets you model scenarios. Outcomes depend on your team acting on risk signals — software surfaces the risk; the save is still yours to run.
- What does Velsano cost against these savings?
- Velsano is a flat published price — Starter $299/mo (up to 500 accounts), Growth $799/mo (up to 5,000 accounts), Enterprise custom — never per-seat. The calculator compares your modeled recoverable ARR to the plan your account count needs.