Docs / AI Copilot (on-request)
Churn narrative (why is this account at risk?)
Turns the churn score into a plain-language story: ranked risk factors, the evidence, and a recommended 48-hour action.
Churn narrative
The churn score tells you *that* an account is at risk; the churn narrative tells you *why*, in plain language.
Generating it
On the account's Health Score (or Overview) tab, use Explain Risk. It reads the account's existing churn prediction and produces a short story: the ranked risk factors, the specific evidence behind each, and a concrete recommended action for the next 48 hours.
It requires an existing churn prediction (the Predictive Intelligence agent produces those), and streams the narrative as it writes. On-request.
Tip
Use it to turn a scary number into a plan — the narrative names the exact signals to address, so your next Action writes itself.
Related: *Churn & expansion scoring factors* · *Understanding health trends and velocity* · *Predictive Intelligence (churn prediction)*