NRR and GRR
Where Net and Gross Revenue Retention are shown, and how they are computed.
Retention metrics
NRR (Net Revenue Retention) and GRR (Gross Revenue Retention) live on the Revenue page → NRR / GRR tab.
What each one means
- GRR measures how much recurring revenue you *kept* from a starting cohort — contractions and churn only, never counting upsell. It caps at 100% and shows how leaky the bucket is.
- NRR starts from the same base but *adds* expansion, so it can exceed 100% when growth within your existing customers outpaces what you lost.
How they're computed
Both derive from real renewal and expansion outcomes recorded against contracts and opportunities — not hand-entered numbers. Because they come from records, the figures are auditable: keep your renewal outcomes current and the metrics stay honest.
Tip
Watch both together — a strong NRR can hide a weak GRR when a few big expansions mask real churn underneath.
Related: *ARR, contracts, and renewal tracking* · *CS ROI*